Asset Ownership Deciding how an asset is owned is just as important as deciding which asset to buy, but quite often does not get due consideration. Should the asset be owned by one individual or jointly? If it is individually which individual should own the investment, the high income earner, or the one that pays less tax? Should they be owned as joint tenants or tenants in common? Should you own assets directly, or in a structure such as a trust, company or superannuation f